AI search engines penalize slow sites more aggressively than Google ever did because they must deliver answers instantly, and a 1-second delay costs you 20% of AI search visibility. Search
Google’s AI now evaluates entire content ecosystems rather than individual pages, and isolated blog posts without topic cluster support are being outranked by comprehensive pillar page strategies. Search is changing
AI search engines answer product comparison queries directly, eliminating the need for users to click affiliate review sites, and affiliate traffic is declining 40% year over year. Search is changing
