AI-generated search summaries reduce ad click-through rates by 35% because users get answers without scrolling past sponsored results, and your ad budget is vanishing. Search is changing faster than most
Voice search queries are growing 3x faster than text searches, but 97% of websites still optimize only for typed keywords, missing an entire traffic channel. Search is changing faster than
Google’s July 2026 Core Update specifically targets AI-generated content quality, and sites that relied on automated writing are seeing 70% traffic losses overnight. Search is changing faster than most marketers
