Amazon’s advertising platform grows faster than Google and Facebook combined but most sellers use outdated bidding strategies.
Here is what every business owner needs to know about amazon ads are a goldmine (most sellers don’t know these strategies), broken down into the questions that matter most.
How does Amazon PPC differ from Google Ads?
Targets purchase intent — conversion rate 10-15% vs 2-5%. Amazon prioritizes relevance and sales history over bid amount.
Best structure for Amazon campaigns?
Three tiers: Automatic (discovery), Keyword targeting (exact/phrase/broad), Product targeting (competitor ASINs). Each gets separate budget and bidding strategy.
How to find profitable keywords?
Automatic campaign search term report after 2-4 weeks. Move converting terms to Manual Exact. Reverse ASIN lookup for competitor keywords.
Best bidding strategy for new products?
Dynamic Bids — Down Only initially to protect budget. After 15-30 conversions, switch to Up and Down. Fixed Bids for established products.
How to optimize placement?
Top of Search has highest conversion and CPC. Use Bid+ or placement multipliers on best-converting keywords. Monitor Placement reports weekly.
What is ACOS and target?
Ad Spend / Attributed Revenue. Target depends on margin. If margins are 30%, you can sustain 30% ACOS. Many sellers leave sales on the table targeting arbitrary ACOS.
How to use negative keywords?
Campaign and ad group level. Add irrelevant terms and non-performers after 30 days. Review search term report weekly for first 90 days.
How to scale without increasing ACOS?
Increase budget 20-30% every 7-14 days. Ensure 30+ conversions per campaign, negatives covered, placements optimized before scaling.
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